Stefaniamode  - Notes on Colour

(Purpose) Create a campaign concept that would last an entire fashion season, taking the place of multiple lower-budget shoots but maintaining the same freshness and brand appeal on a weekly basis.

(Vision) Explore the idea of colour to create a suite of assets, each with their own tone and message, on a hue-by-hue basis to allow continuity for the brand and freshness in storytelling.

(Actions) Shoot editorial stills alongside documentary-style colour diaries via film clips and extra content. Filmed entirely on 16mm Kodak film, the film is resolutely stripped back, relying on clever camera work, intriguing people and the richness of the subject matter to create its hypnotic intrigue.