(Purpose) Create an elevated brand image for Stable, the iconic destination for Irish textiles and design.
(Vision) Define a sharper, more contemporary expression of the founders’ passion and dedication to craftsmanship.
(Actions) Express the founders’ relentless pursuit of talented artisans and makers through a vibrant campaign inspired by the spirit of foragers, who explore and uncover the rich treasures of the land, capturing the essence and innovation of Stable’s new brand vision.
Concept / Art Direction / Strategy / Campaign