TJ-MD

(Purpose) Spearhead the creative direction for a luxurious skincare brand that prioritises safety for pregnant women by eliminating endocrine disruptors.

(Vision) Merge beauty, fashion, and modernity, without the traditional “yummy mummy” aesthetics. Highlight the brand’s science-led approach.

(Actions) Juxtapose beautiful portraits with carefully researched digital illustrations of the key bio-active ingredients.